our story

a group of people standing in the desert while the sun sets to the horizon. a woman sips a hiyo while others explore.

a need, not a want.

THE MISSION:

hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks.

hiyo's three co-founders attend insomniac's electric daisy carnival las vegas. george youmans, cygne cooper, and evan quinn (left to right).

in april 2019, two of hiyo’s co-founders, evan quinn and george youmans, had relatives hospitalized with alcohol-related issues, an event which caused both to cut back their drinking in solidarity with their families. in their late twenties and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. to them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.

intrigued by their newfound sober curiosity and the lack of exciting options in the non-alcoholic beverage space, they began brainstorming concepts alongside their close friend from college, cygne cooper.

a woman in a jean jacket holding a sampler box which contains three cans of hiyo.

this marked the genesis of hiyo.

the first organic social tonic that produces similar stress-relieving, mood-boosting feelings which people usually seek from alcohol, but instead from healthy, functional ingredients.

hands toasting the three original flavors of hiyo: watermelon lime, peach mango, and blackberry lemon (from left to right).

the three co-founders have spent years honing their proprietary blend of adaptogens, nootropics, and botanicals to achieve the optimal feel-good "float" effect. with six functionals at the forefront of this feeling, hiyo launched its first three-fruit forward flavors in may 2021.

since then, hiyo has added a fourth flavor to its growing line of functional seltzers while showing up in thousands of stores and social spaces across the country. it is currently one of the fastest-growing beverage brands in the united states.

two women holding cans of strawberry hiyo casually on a boardwalk.

FOR OUR FAM:

we’re not just boxing up beverages; we’re inspiring a movement of moderation and mindfulness.

at hiyo, we're here to support a healthy, happy world—and that starts with you. hear from our growing community of hiyo drinkers who have transformed their social + personal lives and never looked back.

join the movement

image of a woman in a bathing suit and sunglasses next to a pool cracking a can of watermelon lime hiyo.

a group of friends sitting next to a bonfire with cans of hiyo and mixed drinks in hand.

two men sitting together with hiyo in hand on a leather couch with a guitar beside it.

a man and woman walk their dog along the a tropical pathway while embraced. the man is holding a can of strawberry guava hiyo over the woman's shoulder.

happy in your own.

a group of friends smiling and laughing while cheersing cans of hiyo.

behind the brand.

gone are the days of feeling ostracized or unsure when choosing to not drink. hiyo is an acronym for 'happy in your own,' which is our take on the inspirational idiom of being 'comfortable in your own skin.' our namesake functions as our north star, reminding us why hiyo exists in the first place: everyone deserves to feel stress-free, uplifted, and included.

FLOAT FAM FIRST.

creating the best possible experience for our hiyo family is at the center of everything we do. from the organic ingredients we source, to the floaty feelings they create, to moments shared over our sips—we are here to put you first.

to let us know what you're loving and what you think we could improve, drop us a line below.

contact us

raise a toast to life never wasted.