our story.
our mission
a need, not a want.
Hiyo is a long overdue alternative to alcohol. Until now, the social occasion has been notoriously unhealthy due to the (over)consumption of America’s favorite social lubricant. After a few sobering experiences of our own, we set out to rethink the way the world drinks by creating a movement to unwind in a healthier way.
for our fam.
In April of 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back their drinking in solidarity with their families. In their late twenties and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table.
To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling. Intrigued by their newfound sober curiosity and the lack of exciting options in the non-alcoholic beverage space, they began brainstorming concepts alongisde their close friend from college, Cygne Cooper.
This marked the genesis of Hiyo: the first organic social tonic that produces a similar stress-relieving, mood-boosting feeling people usually seek from alcohol, but instead from healthy, functional ingredients.
for our fam.
In April of 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back their drinking in solidarity with their families. In their late twenties and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table.
To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling. Intrigued by their newfound sober curiosity and the lack of exciting options in the non-alcoholic beverage space, they began brainstorming concepts alongisde their close friend from college, Cygne Cooper.
This marked the genesis of Hiyo: the first organic social tonic that produces a similar stress-relieving, mood-boosting feeling people usually seek from alcohol, but instead from healthy, functional ingredients.
The Float Fam
behind the brand.
Gone are the days of feeling ostracized or unsure when choosing to not to drink. Hiyo is an acronym for 'happy in your own,' which is our take on the inspirational idiom of being 'comfortable in your own skin.' Our namesake functions as our North Star, reminding us why Hiyo exists in the first place: everyone deserves to feel stress-free, uplifted, and included.
life never wasted
Creating the best possible experience for our Hiyo family is at the center of everything we do. From the organic ingredients we source, to the floaty feelings they create, to moments shared over our sips—we are here to put our customers first. To let us know what you're loving and what you think we could improve, drop us a line below.