privacy policy

hiyo Inc. (“Hiyo”, “we”, or “us”) recognizes the importance of your privacy. This Privacy Policy describes the types of information we may collect from you when you visit our website (, or the “Site”), purchase products from our website, or otherwise share your personal information with us. This Privacy Policy also describes our practices for using and protecting that personal information.

We may occasionally update this Privacy Policy to reflect changes in our online information practices. We encourage you to check the last updated date at the bottom of this Privacy Policy for any changes since your last visit.

Personal Information We Collect

We only collect personal information that you voluntarily provide us, except as otherwise described below. We will not sell or rent your personal information to any third party.

We may collect the following personal information from you only if you voluntarily provide it to us:

  • First name
  • Last name
  • Shipping address
  • Billing address
  • Phone number (mobile or landline)
  • Email address
  • Hiyo password
  • Credit or debit card number
  • Credit or debit card expiration date
  • Your order or purchase history

If you sign up for our newsletter, we will ask for your email address, and a few general questions to help us get to know you, such as whether you are a business or whether you are new to Hiyo. We use this information to provide you with information and offers related to our products. We may contact you from time to time using the email you provide, unless you request to opt-out as discussed in the “Access and Control of Your Personal Information” section of this Privacy Policy, or request to unsubscribe by following the instructions for unsubscribing at the bottom of our emails.

When you purchase products from our website, we will collect your name, address, phone number, email address, payment information (e.g., credit card number, card expiration date, and security code), and the name, address, and phone number of any gift recipients. This information is used to process your order. We may also contact you via email or regular mail to provide you with information and offers related to our products, unless you opt-out at checkout or request to opt-out as discussed in the “Access and Control of Your Personal Information” section of this Privacy Policy. You may also unsubscribe from receiving our emails by following the instructions for unsubscribing at the bottom of our emails. Gift recipients may also receive occasional information and offers relating to our products via email or regular mail. We provide gift recipients the option to opt-out from receiving future communications from us by following the instructions in the “How to Opt-Opt” section of this Privacy Policy. Gift recipients may also stop receiving future emails from us by following the instructions for unsubscribing at the bottom of our emails.

If you set up an account on our website, we will ask you to provide a username and password to allow you to reuse some information for future orders, make changes to your information, and to access your order history.

We collect Internet Protocol (IP) addresses from visitors to our website. An IP address is a number that is assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address may be identified and logged automatically in our server log files whenever a user accesses the website, along with the time of the visit, and the pages that were visited. Collecting IP addresses is a standard practice that is done automatically by many websites. We use IP addresses for purposes such as calculating traffic data, helping diagnose server problems, and administering our website. To protect your privacy, we anonymize a portion of each IP address stored in our server log files and limit the amount of time that each IP address is retained.

Our website uses cookies. A cookie is a small file that is sent to your web browser and stored on your computer. Cookies allow us to collect information such as your browser type, time spent on the website, pages visited, and other anonymous traffic data. We and our service providers may use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using our website. We also gather statistical information about the usage of the website to improve its design and functionality. Cookies also allow account holders to save time by auto-populating some information during checkout on return visits. Most web browsers automatically accept cookies, but they may also allow you to disable the use of cookies. Please note that if you disable cookies, certain aspects of our website may not function properly. The cookies from our website do not track any personally identifiable information about you, and the cookies do not extract any information from your computer.

Pixel tags, also known as web beacons or clear GIFs, may be used in connection with some portions of our website to track the actions of visitors or email recipients for measuring the success of our marketing campaigns and compiling statistics about the usage of our website. We may assign unique identifiers to pixel tags to associate your interaction with our online and email marketing.

We use third-party analytical tools, such as Google Analytics, to help us better understand how visitors use our website on an aggregate and non-personally identifiable basis. The information collected by these analytical tools may provide us with information such as a search engine that referred you to our website, how you navigated around our website, and what you purchased. This information helps us better serve you with more personalized information and product offerings.

We do not track your online activity across other websites or knowingly permit third parties to conduct online tracking while you visit our website, except as described above. As a result, our website does not respond to a browser's “do not track” signal.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system. 

How We Use Your Personal Information

Your information may be used for the following purposes:
  • Provide content to website visitors on the Site, including content tailored to you;
  • Provide access to our products or information about our products, such as price or nutritional information;
  • Process or complete transactions, such as credit card payments, that you request, including providing your information to other third parties (such as Shopify, PayPal, Amazon, or subscription processors) to help process or complete the transactions;
  • Communicate with you regarding your product orders, such as providing a purchase confirmation;
  • Contact you regarding customer service and administrative issues, such as questions about a specific request, or otherwise respond to your comments or requests;
  • Track Internet traffic and visitor use of the Site and particular webpages, including by the use of third parties such as Google Analytics;
  • Track aggregate or individual usage trends of features or services on the Site;
  • Provide content via a content distribution network;
  • Help administer and protect the security of the Site and provide communication and other services;
  • Track your use of the Site, including which webpages you visit, which links you click, your mouse or cursor placement, and the time intervals between each of these actions;
  • Sharing your information to vendors and contractors who provide services to us;
  • Archive or back up the Site or the information for archival, backup, or disaster preparedness purposes;
  • Develop and/or enhance products or services by us or third parties;
  • Compile anonymous statistical information and analysis, which may be provided to our vendors or contractors;
  • Send you emails or direct mail with information or marketing offers from us, or use third parties to send those emails or direct mail on our behalf;
  • Share your information with third parties to provide you with offers or promotions you may be interested in;
  • Maintain suppression or opt-out lists that we may share with third parties so that you are not contacted if you ask not to be;
  • Make telephone calls or send SMS messages to you with information or offers, provided that you consent to be communicated to in this manner as described further below;
  • Provide some or all of your information to third parties for our own marketing purposes; or
  • Permit you to access certain web-based programs or applications on the Site.

Information We May Share

We do not sell or otherwise share your personally identifiable information, except as described in this Privacy Policy. We may share personally identifiable information that you provide to our website with service providers we retain to perform services on our behalf. Our website uses third-party payment services that uses your payment information to process payments. We also share personally identifiable information with marketing service providers to provide us with marketing services. These service providers are restricted from using or disclosing your information except as necessary to perform services on our behalf or to comply with legal requirements.

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee of such information to use the information you have provided to us in a manner that is consistent with this Privacy Policy.

We may disclose information about you if we are required to do so by law or legal process, to law enforcement or other government officials, or when we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Hiyo, our customers, or others.

How We Protect Personally Information

We maintain reasonable administrative, technical, and physical safeguards to protect against unauthorized disclosure, use, alteration, or destruction of the personally identifiable information you provide on this website. Unfortunately, no data transmission or storage system can be guaranteed to be completely secure. If you have reason to believe that your interaction with us is no longer secure, such as if you believe the security of your account has been compromised, please immediately notify us in accordance with the “How to Contact Us” section below.

Access and Control of Your Personal Information

If you do not want us to provide you with information and offers related to our products, please email us at and request to opt-out.

After setting up an account, you can access, review, correct, and/or delete information you have provided to us by logging into your account. You may also ask us to assist you with reviewing, correcting, or deleting such information by contacting our customer service team at

In general, it takes up to 10 days for an Opt-Out request to take effect. If you receive offers or other communications from third parties and would like to opt-out from future communications from them, you must contact them directly.

We may request authentication or verification of your request to opt-out, for example by requesting that you reenter your email address or provide other information, by requiring your authorized agents to provide additional information and authorizing documents to confirm their authorization by you, or by sending a confirmation communication to you which you must confirm prior to the Opt-Out request taking effect.

You may disable cookies, web beacons and other technological means placed by us by adjusting your browser or email client settings. You may also opt-out from the collection of online viewing data for analytics purposes performed by Google Analytics by going to Ad Settings under your Google account. As noted above, we may identify you by your email address, third party cookies, or other means, and may use these methods to tailor your experience on our Site if you visit our Site or one of our Affiliate’s sites in the future.

We may communicate with you about your order or inquiry via individual telephone call or text message. If you wish for us to no longer communicate with you via text message, please email us at

We will retain your personally identifiable information until you delete such information by logging into your account as described above, until we receive your request to delete your personally identifiable information as described above, or pursuant to our personal information retention and destruction policy. You may also request a copy of your personally identifiable information or request that we correct or restrict the use of your personally identifiable information by emailing us at with your request.

You may designate an authorized agent to act on your behalf by sending a letter to the postal address below with a signed letter that includes your name, email address, and date of birth for verification, along with either your signed designation of the authorized agent or a court order or similar legal document designating the authorized agent as acting for you (for example, a power of attorney or letters testamentary).


California Privacy Laws

We have taken care to comply with all applicable state laws regarding how we handle and protect personal information. In particular, we have designed our policies and practices to fully comply with the California Online Privacy Protection Act (“CalOPPA”) and the California Consumer Protection Act. We intend to update our policies as may be necessary to remain in compliance with any future amendments to these laws.

CalOPPA permits California residents to request information regarding our disclosure of your information to third parties including the categories of information shared and a list of the names and addresses of third parties with whom the information was shared. If you are a California resident and would like a copy of this notice, please send an email request to and identify that it is a “Shine the Light Request” in the subject line of the email.

General Data Protection Regulation (GDPR)

Although Hiyo does not direct this website or its business to residents of the European Union, this Privacy Policy is intended to comply with the European Union’s GDPR. Residents of the European Union or countries with similar privacy laws are encouraged to contact Hiyo’s customer support if they wish to exercise any of their rights pursuant to GDPR.

Minors and the Children’s Online Privacy Protection Act

Only adults age 18 or over are permitted to use the Site. By using the Site, you agree to provide us with accurate information concerning your age or identity if we request it. You also agree not to assist minors under the age of 18 in accessing the Site or to attempt to contact children under 18 through the Site.

We are committed to complying with the Children’s Online Privacy Protection Act (COPPA). This website is not directed to children under the age of 13, and we do not knowingly collect personally identifiable information from children under the age of 13. If we become aware that we have received personally identifiable information from a child under the age of 13, we will delete such information from our records. If you believe that we may have collected personally identifiable information from a child under the age of 13, please contact us at

The Site is also not intended for persons that are not residents (legally or otherwise) in the U.S.

How to Contact Us

We welcome your comments and questions about this Privacy Policy, or about the information and products available on our website.

For questions or comments on this Privacy Policy or the information on our website, please contact us at

Periodic Changes

This privacy policy may be updated with five business days’ notice, with such notice posted until at least five business days after the revised privacy policy takes effect. Any material revisions to this privacy policy will be reasonably prominently posted on the Site, and will apply to information collected both before and after the revision to the extent permitted by law. Your use of the Site following any such revisions will be deemed your acceptance of such revisions. Users should periodically visit this page to review our current policies on our collection and use of information. You may submit inquiries about this policy to us by emailing us at

SMS/MMS Mobile Messaging Marketing Program

We respect your privacy. We will only use information you provide through any of our mobile messaging programs, if any (the “Program”) to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages.  WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.  To make such a request, please contact us by emailing us at

Last revised: September 29, 2021