Personal Information We Collect
We only collect personal information that you voluntarily provide us, except as otherwise described below. We will not sell or rent your personal information to any third party.
We may collect the following personal information from you only if you voluntarily provide it to us:
- First name
- Last name
- Shipping address
- Billing address
- Phone number (mobile or landline)
- Email address
- Hiyo password
- Credit or debit card number
- Credit or debit card expiration date
- Your order or purchase history
If you set up an account on our website, we will ask you to provide a username and password to allow you to reuse some information for future orders, make changes to your information, and to access your order history.
We collect Internet Protocol (IP) addresses from visitors to our website. An IP address is a number that is assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address may be identified and logged automatically in our server log files whenever a user accesses the website, along with the time of the visit, and the pages that were visited. Collecting IP addresses is a standard practice that is done automatically by many websites. We use IP addresses for purposes such as calculating traffic data, helping diagnose server problems, and administering our website. To protect your privacy, we anonymize a portion of each IP address stored in our server log files and limit the amount of time that each IP address is retained.
Pixel tags, also known as web beacons or clear GIFs, may be used in connection with some portions of our website to track the actions of visitors or email recipients for measuring the success of our marketing campaigns and compiling statistics about the usage of our website. We may assign unique identifiers to pixel tags to associate your interaction with our online and email marketing.
We use third-party analytical tools, such as Google Analytics, to help us better understand how visitors use our website on an aggregate and non-personally identifiable basis. The information collected by these analytical tools may provide us with information such as a search engine that referred you to our website, how you navigated around our website, and what you purchased. This information helps us better serve you with more personalized information and product offerings.
We do not track your online activity across other websites or knowingly permit third parties to conduct online tracking while you visit our website, except as described above. As a result, our website does not respond to a browser's “do not track” signal.
Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.
How We Use Your Personal InformationYour information may be used for the following purposes:
- Provide content to website visitors on the Site, including content tailored to you;
- Provide access to our products or information about our products, such as price or nutritional information;
- Process or complete transactions, such as credit card payments, that you request, including providing your information to other third parties (such as Shopify, PayPal, Amazon, or subscription processors) to help process or complete the transactions;
- Communicate with you regarding your product orders, such as providing a purchase confirmation;
- Contact you regarding customer service and administrative issues, such as questions about a specific request, or otherwise respond to your comments or requests;
- Track Internet traffic and visitor use of the Site and particular webpages, including by the use of third parties such as Google Analytics;
- Track aggregate or individual usage trends of features or services on the Site;
- Provide content via a content distribution network;
- Help administer and protect the security of the Site and provide communication and other services;
- Track your use of the Site, including which webpages you visit, which links you click, your mouse or cursor placement, and the time intervals between each of these actions;
- Sharing your information to vendors and contractors who provide services to us;
- Archive or back up the Site or the information for archival, backup, or disaster preparedness purposes;
- Develop and/or enhance products or services by us or third parties;
- Compile anonymous statistical information and analysis, which may be provided to our vendors or contractors;
- Send you emails or direct mail with information or marketing offers from us, or use third parties to send those emails or direct mail on our behalf;
- Share your information with third parties to provide you with offers or promotions you may be interested in;
- Maintain suppression or opt-out lists that we may share with third parties so that you are not contacted if you ask not to be;
- Make telephone calls or send SMS messages to you with information or offers, provided that you consent to be communicated to in this manner as described further below;
- Provide some or all of your information to third parties for our own marketing purposes; or
- Permit you to access certain web-based programs or applications on the Site.
Information We May Share
We may disclose information about you if we are required to do so by law or legal process, to law enforcement or other government officials, or when we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Hiyo, our customers, or others.
How We Protect Personally Information
We maintain reasonable administrative, technical, and physical safeguards to protect against unauthorized disclosure, use, alteration, or destruction of the personally identifiable information you provide on this website. Unfortunately, no data transmission or storage system can be guaranteed to be completely secure. If you have reason to believe that your interaction with us is no longer secure, such as if you believe the security of your account has been compromised, please immediately notify us in accordance with the “How to Contact Us” section below.
Access and Control of Your Personal Information
If you do not want us to provide you with information and offers related to our products, please email us at firstname.lastname@example.org and request to opt-out.
After setting up an account, you can access, review, correct, and/or delete information you have provided to us by logging into your account. You may also ask us to assist you with reviewing, correcting, or deleting such information by contacting our customer service team at email@example.com.
In general, it takes up to 10 days for an Opt-Out request to take effect. If you receive offers or other communications from third parties and would like to opt-out from future communications from them, you must contact them directly.
We may request authentication or verification of your request to opt-out, for example by requesting that you reenter your email address or provide other information, by requiring your authorized agents to provide additional information and authorizing documents to confirm their authorization by you, or by sending a confirmation communication to you which you must confirm prior to the Opt-Out request taking effect.
You may disable cookies, web beacons and other technological means placed by us by adjusting your browser or email client settings. You may also opt-out from the collection of online viewing data for analytics purposes performed by Google Analytics by going to Ad Settings under your Google account. As noted above, we may identify you by your email address, third party cookies, or other means, and may use these methods to tailor your experience on our Site if you visit our Site or one of our Affiliate’s sites in the future.
We may communicate with you about your order or inquiry via individual telephone call or text message. If you wish for us to no longer communicate with you via text message, please email us at firstname.lastname@example.org.
We will retain your personally identifiable information until you delete such information by logging into your account as described above, until we receive your request to delete your personally identifiable information as described above, or pursuant to our personal information retention and destruction policy. You may also request a copy of your personally identifiable information or request that we correct or restrict the use of your personally identifiable information by emailing us at email@example.com with your request.
You may designate an authorized agent to act on your behalf by sending a letter to the postal address below with a signed letter that includes your name, email address, and date of birth for verification, along with either your signed designation of the authorized agent or a court order or similar legal document designating the authorized agent as acting for you (for example, a power of attorney or letters testamentary).
California Privacy Laws
We have taken care to comply with all applicable state laws regarding how we handle and protect personal information. In particular, we have designed our policies and practices to fully comply with the California Online Privacy Protection Act (“CalOPPA”) and the California Consumer Protection Act. We intend to update our policies as may be necessary to remain in compliance with any future amendments to these laws.
CalOPPA permits California residents to request information regarding our disclosure of your information to third parties including the categories of information shared and a list of the names and addresses of third parties with whom the information was shared. If you are a California resident and would like a copy of this notice, please send an email request to firstname.lastname@example.org and identify that it is a “Shine the Light Request” in the subject line of the email.
General Data Protection Regulation (GDPR)
Minors and the Children’s Online Privacy Protection Act
Only adults age 18 or over are permitted to use the Site. By using the Site, you agree to provide us with accurate information concerning your age or identity if we request it. You also agree not to assist minors under the age of 18 in accessing the Site or to attempt to contact children under 18 through the Site.
We are committed to complying with the Children’s Online Privacy Protection Act (COPPA). This website is not directed to children under the age of 13, and we do not knowingly collect personally identifiable information from children under the age of 13. If we become aware that we have received personally identifiable information from a child under the age of 13, we will delete such information from our records. If you believe that we may have collected personally identifiable information from a child under the age of 13, please contact us at email@example.com.
The Site is also not intended for persons that are not residents (legally or otherwise) in the U.S.
How to Contact Us
SMS/MMS Mobile Messaging Marketing Program
We respect your privacy. We will only use information you provide through any of our mobile messaging programs, if any (the “Program”) to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.
California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes. To make such a request, please contact us by emailing us at firstname.lastname@example.org.
Last revised: September 29, 2021