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when summer goes sober-curious...

when summer goes sober-curious...

our favorite tips for staying social this dry july.

1. set an intention.

start with your why. whether you’re seeking a reset, building a new habit, or just seeing what all the buzz is about, getting clear on your purpose for cutting back is a crucial step. write it down, keep it close, and remind yourself whenever you need to.

2. share with your support system.

a month without alcohol can be easier when your circle’s in the loop. seek out trusted friends and family who support your choice to socialize sober and stick with them. ask them to cheer you on, keep you accountable, or join in!

3. plan + prepare.

ahead of an event where alcohol is around, take some time to prep. consider setting a time limit, practicing politely declining offers to drink, or mapping your exit strategy if the scene shifts.

4. engage in activities without the alc.

switch it up with occasions where drinks aren’t the main event. opt for a farmers market, hiking trail, group workout, 
or night in with your crew. when the plan’s about presence, 
it’s easier to stay grounded and feel good doing it.

5. explore n.a. alternatives.

ditch the default and find something new to hold onto. from booze-free beers, wines, and spirits to sparkling social tonics (hello!), today’s non-alcoholic options are made to elevate,
not eliminate, your experience.

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communityto//from: august 2025 edition.

to//from: august 2025 edition.

hey hiyo fam, george here, one of the founders of hiyo back with the fourth installment of to//from, a monthly letter from me to you keeping you up to date on the latest happenings in hiyo-land.  ...

community“VACATION VIBES IN A CAN.”

“VACATION VIBES IN A CAN.”

the reviews are in... see what our fam thinks of our latest floaty flavor, pineapple coconut. ⭐⭐⭐⭐⭐LOVE LOVE LOVE!i love the pineapple coconut! i have been manifesting this flavor for a long time...

newshiyo hits the floors of costco!

hiyo hits the floors of costco!

the hiyo team is honored to announce that our best-selling variety pack is now available at select costco stores in california and colorado, stocked at its lowest price ever: just $25.99 for a limi...