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when summer goes sober-curious...

when summer goes sober-curious...

when summer goes sober-curious...

here's how to stay social this dry july.

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1. set an intention.

start with your why. whether you’re seeking a reset, building a new habit, or just seeing what all the buzz is about, getting clear on your purpose for cutting back is a crucial step. write it down, keep it close, and remind yourself whenever you need to.

2. share with your support system.

a month without alcohol can be easier when your circle’s in the loop. seek out trusted friends and family who support your choice to socialize sober and stick with them. ask them to cheer you on, keep you accountable, or join in!

3. plan + prepare.

ahead of an event where alcohol is around, take some time to prep. consider setting a time limit, practicing politely declining offers to drink, or mapping your exit strategy if the scene shifts.

4. engage in activities without the alc.

switch it up with occasions where drinks aren’t the main event. opt for a farmers market, hiking trail, group workout, 
or night in with your crew. when the plan’s about presence, 
it’s easier to stay grounded and feel good doing it.

5. explore n.a. alternatives

ditch the default and find something new to hold onto. from booze-free beers, wines, and spirits to sparkling social tonics (hello!), today’s non-alcoholic options are made to elevate,
not eliminate, your experience.

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newsto//from: july 2025 edition

to//from: july 2025 edition

hey hiyo fam, george here, one of the founders of hiyo back with the third installment of to//from, a monthly letter from me to you keeping you up to date on the latest happenings in hiyo-land. ___...

newsa whole lotta' whole foods

a whole lotta' whole foods

big news, fam! we’re honored to announce that hiyo is now available nationwide at all whole foods market locations.we’ve floated into 500+ stores across the country and brought some of our fam-favo...

newsour sixth floaty flavor just dropped.

our sixth floaty flavor just dropped.

we proudly introduce: pineapple coconut this classic combo is an effortless escape to island time. juicy pineapple makes a splash on the senses, while soft notes of coconut drift in like a gentle ...